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Has anyone tried Olipop - prebiotic soda with 9g of fiber?
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Only five years after its debut, prebiotic soda manufacturer Olipop is on track to surpass $200M in annual sales this year. Even though PepsiCo and Coca-Cola have expressed interest, Olipop CEO Ben Goodwin is more concerned with expanding the company than selling it.
- The drink company offers a healthier, prebiotic- and fiber-filled alternative to traditional soda with the same great taste.
- Indra Nooyi, a former CEO of PepsiCo, Peter Rahal, the creator of RXBAR, and Gwyneth Paltrow are among the investors in Olipop.
- The fall in soda consumption and the rise in interest in gut health as a wellness trend have been cited as contributing factors to Olipop's popularity, says Matthew Barry, Euromonitor International's insights manager for food and beverages.
- A problem with Olipop in an inflationary environment is that it costs more than standard soda; still, Goodwin is convinced that consumers would pay more for the drinks he develops.
https://drinkolipop.com
